A new age of engagement: how AI and technology will transform alumni and fundraising-Recording

Video Transcription

Video Summary

In this webinar, CASE and Salesforce discuss how AI and technology will transform alumni engagement and fundraising. They explore the use of AI to personalize communications and experiences based on constituent data, and discuss the challenges and opportunities of incorporating AI into advancement strategies. The speakers emphasize the importance of data privacy and the need for institutions to strike a balance between leveraging AI and protecting sensitive data. They also highlight the benefits of looking outside of higher education and learning from other industries that have already begun using AI in customer engagement and personalization. The speakers discuss the potential of AI to increase alumni donations and the need for institutions to adapt their strategies to stay relevant in a changing landscape. They explore trends such as expanding constituent bases, developing new roles and skills within advancement teams, and utilizing AI for mass engagement programs. Overall, the webinar provides insights on how institutions can proactively embrace AI and technology to transform alumni engagement and fundraising.

Keywords

AI

technology

alumni engagement

fundraising

personalization

constituent data

data privacy

advancement strategies