AI-Driven Engagement in Action with Central Washington University & Fundmetric-Recording

Video Transcription

Video Summary

In this webinar, led by Tyrone Warnett from the Oregon State University Foundation, the focus was on utilizing artificial intelligence (AI) for enhancing donor engagement, illustrated by Central Washington University's partnership with Fundmetric. The discussion highlighted their Winter Engagement Series, a strategic initiative aimed at rekindling relationships with former donors and engaging new ones through AI-powered personalized outreach. Key insights from this session included leveraging AI tools like predictive analytics to improve segmentation and outreach, fostering efficiencies by reducing redundant communication, and promoting cross-collaboration among teams for more cohesive outcomes. This approach has significantly bolstered Central Washington University's ability to engage and understand their audience while enhancing campaign efficacy. The session also touched on automated personalized videos being used as innovative touchpoints to further donor engagement. The overarching theme emphasized that by integrating AI, institutions can refine their donor communication strategies, thereby freeing up time for building stronger, more meaningful relationships. The webinar concluded with discussions on breaking down internal silos, personalizing donor outreach through AI, and considering strategic next steps in engagement campaigns.

Keywords

artificial intelligence

donor engagement

predictive analytics

personalized outreach

Central Washington University

Fundmetric

automated videos

cross-collaboration

strategic initiatives