CASE All Districts Online 2023-How to Create Mass Emails that People Want

Video Transcription

Video Summary

In the video, Ashley Budd, Director of Marketing Operations at Cornell University, discusses how to create effective emails that people want to read. She starts by discussing some housekeeping notes for the session, such as using the chat for discussion and the Q&A box for questions. She introduces herself and talks about her experience working remotely since 2014.<br /><br />Ashley then transitions into the main topic of creating engaging emails. She emphasizes the importance of building trust with the audience by being authentic, empathetic, and consistent. She mentions the need for quality over quantity of content and highlights the importance of using a conversational tone in emails.<br /><br />Ashley shares examples of Cornell University's newsletters and solicitation emails, explaining the strategies they use to boost engagement and click rates. She mentions the use of in-line links, quizzes, and digital downloads as effective tactics.<br /><br />She also discusses the importance of managing email scheduling and suggests using a shared calendar to coordinate communication efforts. Ashley advises against sending emails too infrequently, as it can negatively impact sender reputation.<br /><br />Finally, she addresses questions from the audience, including how to obtain updated contact information from community members and the suggested frequency of mass email communication. Ashley recommends a multi-channel approach for obtaining contact information and emphasizes the importance of maintaining regular communication to keep sender reputation healthy.<br /><br />Overall, the video provides insights and strategies for creating effective emails that resonate with the audience and drive engagement.

Asset Caption

CASE Career Level: 3
CASE Competencies: Industry/Sector Expertise

Keywords

Ashley Budd

effective emails

engaging emails

building trust

conversational tone

boost engagement

email scheduling

sender reputation