CASE All Districts Online 2023-Utilizing Web Analytics to Uncover Recruitment Gaps and Increase Conversions

Utilizing Web Analytics to Uncover Recruitment Gaps and Increase Conversions

Video Transcription

Video Summary

In this video, Alex Garrido and Perla Pequeno discuss the use of web analytics to uncover recruitment gaps and increase conversion. They explain the importance of using web analytics to track and analyze data in order to improve recruitment efforts. They provide an overview of various web analytics tools, including Google Analytics, Google Search Console, and Facebook Insights. They emphasize the need for collaboration among departments and the sharing of data to drive meaningful insights. They also discuss the key metrics to look for in web analytics reports, such as views, visits, user engagement, and clicks. The presenters emphasize the importance of a holistic approach to understanding metrics and the value of AB testing and optimizing web pages. They also share a case study of a successful website redesign that resulted in increased page views, higher search engine results, and more form submissions.

Asset Caption

CASE Career Level: 2
CASE Competencies: Strategic Thinking, Business and Financial Acumen

Keywords

web analytics

recruitment gaps

conversion

data analysis

web analytics tools

collaboration

key metrics

website redesign