CASE Insights on Campaigns Informational Webinar-Webinar Recording

Video Transcription

Video Summary

The webinar introduces the "CASE Insights on Campaign Survey" conducted in collaboration with Marts & Lundy, aimed at providing a global standard for evaluating campaign performance in educational institutions. The survey seeks to fill the gap in consistent industry standards for campaign measurement by leveraging the CASE Global Reporting Standards. Participants will contribute data on recently completed campaigns, including financial details, donor types, and campaign impacts, with the aim of refining fundraising strategies and enhancing global benchmarking. The session highlighted the features of the new survey platform, which allows for detailed data collection, error checking, and comprehensive benchmarking. Participants are encouraged to start data submission from February 14 until April 11. They are assured of access to valuable insights, benchmarking tools, and report findings as a result of their participation. The survey aims to serve as a collaborative initiative to strengthen philanthropy through better-defined campaign practices and impactful fundraising strategies globally. Any assistance and queries regarding the survey are managed through CASE’s support email.

Keywords

CASE Insights

Campaign Survey

Marts & Lundy

educational institutions

fundraising strategies

benchmarking

philanthropy

global standards