This research explores the shifting landscape of philanthropy as evidenced in CASE benchmarking surveys, then shares the results of both the quantitative and qualitative research conducted on giving days to learn more about strategies, goals, and outcomes.
Giving Days are a dynamic strategy that institutions are leveraging to combat the ongoing trend of declining donor counts. As donor participation narrows across the philanthropic landscape, Giving Days offer an inclusive, community-driven approach to broaden engagement and strengthen the donor pipeline.
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