CASE Insights on Philanthropy (CANADA) in partnership with CCAE 2024 Key Findings-Recording

Video Transcription

Video Summary

The webinar focused on the key findings from the seventh edition of the CASE Insights on Philanthropy Canada survey. The session, led by Debra Trumbull, Senior Director of Research at CASE, and Danielle Lamotte, President and CEO of CCAE, discussed trends in philanthropy within Canada's higher education sector. It was highlighted that after a decline in 2023, total funds received and new funds committed rebounded in 2024. Contributions increased across all donor types, especially in areas such as student financial aid and research, reflecting both donor-driven interests and strategic institutional goals. Staffing levels in advancement roles also saw an uptick, underscoring a strengthened commitment to supporting philanthropic activities. The session emphasized the importance of alumni engagement and addressed the challenge of increasing restricted giving versus unrestricted donations. The speakers encouraged the use of available data resources to optimize institutional strategies and highlighted the value of demonstrating impact and ROI to leadership. The 2025 survey aims to maintain consistency with no content changes, and adjustments have been made to streamline participation.

Keywords

philanthropy

CASE Insights

higher education

Canada

donor trends

alumni engagement

fundraising

institutional strategies

restricted vs unrestricted giving