CASE Presents: From Insight to Impact: Coordinated Campaigns that Drive Change-Recording

Video Transcription

Video Summary

The CASE Presents webinar featured two detailed presentations on fundraising and engagement campaigns by university professionals. Craig from the University of Cambridge discussed a comprehensive cancer research campaign supporting the fundraising for a new Cambridge Cancer Research Hospital. The campaign integrated content creation, media relations, and alumni engagement across multiple channels, yielding significant reach with 2.5 million impressions and nearly 80,000 reactions. Key lessons included the benefits of cross-team collaboration, the importance of targeted messaging for funders and alumni, managing content volume, and leveraging personal storytelling to connect emotionally with donors. Continuous engagement strategies included repurposing content and creating donor-specific films.<br /><br />Sarah-Jane from Queen's University Belfast shared their strategic approach to engaging North American alumni, diaspora, and philanthropic partners over three years. The university established a dedicated North America team, developed a focused strategy to boost fundraising, alumni involvement, and corporate partnerships, and relaunched regional branding and communications. Their efforts resulted in raising £6.2 million in philanthropic gifts and significant in-kind contributions. Emphasis was placed on diaspora connections, leveraging historical ties, cultural events, and high-profile leadership involvement, including Secretary Hillary Rodham Clinton. The approach combined student engagement, corporate collaborations, and political advocacy to build a sustainable network moving into a new three-year plan.<br /><br />Both cases highlighted the importance of integrated strategies, stakeholder engagement, and adaptability in university fundraising and alumni relations.

Keywords

fundraising campaigns

university professionals

cancer research campaign

Cambridge Cancer Research Hospital

alumni engagement

North American alumni

philanthropic partnerships

diaspora connections

integrated fundraising strategies