CASE Presents: Maximising Impact with Limited Resources - AI, Alumni Awards and Adaptable Advancement-Recording

Video Transcription

Video Summary

The session began with an icebreaker on alumni motivations and CRM challenges, with attendees agreeing that alumni are often driven by career advancement, networking, impact, and support for current students—while data updates remain a major headache.<br /><br />Sylvie Lazar from the International Christian School of Budapest then shared practical ways small teams can maximise impact with limited resources. She stressed that tools like AI, automation, segmentation, and translation should support, not replace, relationships. Her tips included using merge tags, automating forms and workflows, blocking calendar time for focused work, and using AI carefully for drafting, research, analysis, and translation. She highlighted the importance of prompting well, choosing tools strategically, and always keeping humans in charge of final decisions.<br /><br />Emma and Tesni from Cardiff University presented their “30ish Awards,” an inclusive alumni recognition scheme celebrating 30 young and mid-career alumni each year. Launched in 2022, the awards have generated over 1,000 nominations and 140 winners across 22 countries. They explained how branding, multiple communication channels, donor involvement as judges, and a carefully managed annual timeline help make the programme successful. The awards have also created volunteering, fundraising, and engagement opportunities, while building stronger links across the university.<br /><br />The session closed with CASE updates, including resources, webinars, conferences, and upcoming training opportunities.

Keywords

alumni motivations

CRM challenges

alumni engagement

AI automation

segmentation

translation tools

alumni awards

cardiff university

CASE updates