CASE Presents: What schools can teach us about impactful fundraising and alumni engagement-Presentation

Presentation - Aiglon College

Pdf Summary

This presentation highlights the significant impact achieved by a small, agile four-person team at Aiglon, responsible for Philanthropy, Alumni Relations, Stewardship, Events, and Alumni Programming. The team focuses on building truly relational and hyper-personalized connections with stakeholders, emphasizing no-strings-attached contact and impactful storytelling. They give equal importance to contributions of time, talent, and treasure.<br /><br />Key areas of focus include differentiating between current parent donors and alumni donors, balancing immediate needs with prestige and legacy giving, and training future philanthropists to prevent donor engagement drop-offs, known as the ‘Cliff.’ The team actively cultivates visibility and connection on campus among scholarship students and major donors, aiming to highlight the real impact of an Aiglon education.<br /><br />A case study from the Philanthropy Department demonstrated how these practices effectively address questions about Aiglon’s educational impact, exemplified through initiatives like the Scholar Book. <br /><br />Overall, the team’s strategy underscores the power of small, dedicated groups leveraging agility, personalized engagement, and storytelling to foster meaningful philanthropy and alumni relations, driving considerable positive outcomes for the institution.<br /><br />Contact information for team leaders Ben Walker (b.walker@aiglon.ch) and Isla Campbell (i.campbell@aiglon.ch) is provided for further inquiries.

Keywords

Aiglon philanthropy

Alumni relations

Stewardship

Alumni programming

Personalized engagement

Donor differentiation

Legacy giving

Scholarship students

Philanthropy storytelling

Donor engagement cliff