Deep Dive: Write Emails People Will Read-Webinar Recording

Video Transcription

Video Summary

In this insightful webinar, led by Nicole Blackwell, the Director of Advancement Communications at the University of North Texas, Diana Kivils shared key strategies on effective email marketing. Diana, the Vice President of Strategy at Ology and co-author of "Mailed It," emphasized the importance of communication in building relationships and achieving impactful results. The session focused on audience engagement, email readability, and strategic frameworks for crafting effective emails, whether they are for fundraising or general communication.<br /><br />Diana highlighted how understanding audience needs is crucial. Research, including surveys and direct conversations, can uncover what different segments, like alumni or donors, truly value. This audience-centric approach helps tailor emails that add value and avoid being self-centric. Additionally, she discussed efficient email strategies and how frequent, relevant communication can enhance sender reliability and engagement.<br /><br />Diana also provided tips on leveraging qualitative and quantitative research for improved audience insights and emphasized using language as a tool for inclusion. Moreover, practical frameworks like the F-pattern for readability and the strategic planning necessary for cohesive email campaigns were shared. Lastly, the importance of collaboration across departments in managing communication schedules was underscored to prevent overwhelming audiences.

Keywords

email marketing

audience engagement

communication strategies

email readability

audience insights

strategic frameworks

relationship building

inclusive language

collaboration