Demonstrating the Value of Higher Education-Presentation Slides

Pdf Summary

This webinar focuses on demonstrating the value of higher education. The first topic discussed is the data and public opinion surrounding higher education. Polling data shows that public perception of higher education has decreased over the years, with a partisan gap between Democrats and Republicans. However, there are optimistic takeaways to consider.<br /><br />CASE's role in this project is highlighted, along with the importance of public perception of higher education. Organizations like CASE, ACE, and AGB are committed to this project, aiming to claim the story of higher education and showcase its value.<br /><br />The webinar also covers the Workforce Education Investment Act in Washington state, which supports student aid through a business tax increase. This highlights the engagement of the higher education community and alumni advocacy.<br /><br />The focus then shifts to message development and branding. The messaging criteria include being external-facing, avoiding jargon, using storytelling, and connecting institutional stories to established pillars. The four pillars of value discussed are personal achievement, economic advancement, scientific innovation, and community connection.<br /><br />The current status of the project is outlined, which includes building infrastructure and materials, engaging with institutions and associations, and organizing events. Participants are encouraged to sign up, share their stories, and make use of the resources provided on DiscoverTheNext.org.<br /><br />The webinar concludes with a Q&A session and contact information for further inquiries.

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Hello, attached is the presentation slides for this event.

Keywords

higher education

public perception

partisan gap

CASE

ACE

AGB

Workforce Education Investment Act

engagement

message development

pillars of value