Demonstrating the Value of Higher Education-Presentation Slides

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The webinar discussed the current state of public perception of higher education and its importance. Data from polls showed a decline in positive perception over the past few years. The webinar highlighted the role of CASE, ACE, and AGB in addressing this issue. <br /><br />The presentation introduced several initiatives aimed at demonstrating the value of higher education. This included the Workforce Education Investment Act in Washington state, which increased business taxes to support student aid. The "Discover the Next" project was also introduced, which aimed to showcase the impact and value of higher education on economic, social, scientific, and cultural progress. <br /><br />Messaging criteria were discussed, focusing on creating positive and engaging messages that avoid jargon and use storytelling. The four pillars of value were presented: Personal Achievement, Economic Advancement, Scientific Innovation, and Community Connection. Each pillar was explained with examples highlighting the benefits of higher education in these areas. <br /><br />The webinar also provided updates on the current status of the initiatives, such as the development of infrastructure, materials, and engagement with institutions and associations. The "Perceptions of Higher Education" event was mentioned, which included a panel discussion with esteemed individuals from the higher education community. Attendees were encouraged to sign up and share their stories on the DiscoverTheNext.org platform.<br /><br />The webinar concluded with a Q&A session and expressed gratitude for the participants who have already joined the initiative. Contact information for further involvement and inquiries was shared.

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Hello, attached is the presentation slides for this event.

Keywords

higher education

public perception

polls

CASE

ACE

AGB

Workforce Education Investment Act

Discover the Next

value pillars

Perceptions of Higher Education