Demonstrating the Value of Higher Education-Webinar Recording

Video Transcription
Video Summary
The video is a seminar on demonstrating the value of higher education. The seminar is organized by CASE (Council for Advancement and Support of Education) and features presentations by Lauren Briscoe, Education Programs Manager at CASE, and Andrew Shull, Project Manager for Value of Higher Education at CASE. The seminar discusses the decline in public trust in higher education and the importance of showcasing the value and benefits of higher education.<br /><br />Lauren Briscoe starts the seminar by providing housekeeping notes and introducing the webinar as a recorded session that will be provided to all registrants. She also mentions that the webinar is available for one CFRE (Certified Fundraising Executive) credit. Andrew Shull then takes over as the presenter and discusses his role at CASE and the goals of the session.<br /><br />Andrew Shull presents data on public trust in higher education, specifically focusing on surveys and polls conducted by organizations such as Pew Research, Gallup, and New America. He highlights the declining trust in higher education and the different factors contributing to it, such as concerns about cost, accountability, and political bias. He also discusses the potential impact of declining trust on areas such as funding, enrollment, and reputation of institutions.<br /><br />Shull introduces the concept of "Discover the Next," a campaign developed by CASE in collaboration with ACE (American Council on Education) and AGB (Association of Governing Boards of Universities and Colleges), with support from the Bill and Melinda Gates Foundation. Discover the Next aims to showcase the value of higher education and present stories of achievement, innovation, and distinction from colleges and universities across the world.<br /><br />Shull outlines four main pillars of messaging to demonstrate the value of higher education: personal achievement, economic advancement, scientific innovation, and community connection. He provides examples and talking points for each pillar and emphasizes the importance of storytelling and showcasing the tangible benefits of higher education.<br /><br />He also discusses the engagement and resources available for institutions participating in Discover the Next, including sharing stories of value and participating in activities and initiatives to promote the value of higher education.<br /><br />Overall, the seminar provides insights into the declining public trust in higher education and offers strategies and resources for institutions to demonstrate their value and benefits to stakeholders.
Keywords
higher education
seminar
CASE
value
public trust
Andrew Shull
Discover the Next
messaging