Development at Scale: Pipeline Strategies that Work-Webinar Recording

Video Transcription

Video Summary

The video discusses the program Casey's Development at Scale: The Pipeline Strategies That Works and its focus on building relationships with donors and increasing fundraising success. It is led by Briscoe, with presenters Nick Lindsay and Leah Swen from the University of Nebraska Foundation. The program emphasizes the need for a disciplined and consistent outreach approach, with a multi-touchpoint approach to reach out to potential donors. One-on-one meetings with donors are important to understand their interests and readiness to give. It also highlights the importance of tracking and reporting outreach efforts and having a plan for non-respondents. Real-life examples are shared to illustrate the success of the program. The expansion of the program to target high-wealth donors through the Gift Academy is also discussed. The video emphasizes the importance of personalizing outreach, understanding donor motivations, and regular data analysis in increasing engagement and donations. The success of the program in cultivating relationships, increasing donations, and developing future major gift fundraisers is highlighted.<br /><br />In terms of credits, the program is led by Briscoe, with presenters Nick Lindsay and Leah Swen from the University of Nebraska Foundation acknowledged for their contributions.

Keywords

Casey's Development at Scale

Pipeline Strategies That Works

building relationships with donors

increasing fundraising success

multi-touchpoint approach

one-on-one meetings with donors

tracking and reporting outreach efforts

Gift Academy

personalizing outreach

data analysis

cultivating relationships