Engaging the Next Generation of Alumni: A Conversation with Howard Heevner-Recording

Video Transcription

Video Summary

The presentation highlighted a discussion featuring Howard Hefner, a veteran in fundraising and current executive director at UC Berkeley, who explored the results of a national alumni survey. The survey, involving 15 institutions, revealed significant insights into alumni giving trends, motivations, and connection to their alma maters. Key findings showed a consistent decline in alumni donors over the past two decades, with 54% of alumni who never donated to their college giving to other charities instead. Furthermore, the sense of connection plays a critical role in alumni donations; those feeling more connected are over 23 times more likely to donate. Howard stressed the importance of listening to alumni and understanding their interests, noting the increased relevance of areas like mental health and diversity initiatives. Strategies to improve alumni engagement included fostering trust in philanthropy and utilizing digital tools to personalize outreach. The session also involved an interactive Q&A, offering practical advice on improving alumni relations and encouraging engagement. Future sessions and initiatives were advertised, promising continued educational support for those involved in alumni engagement and philanthropy.

Keywords

Howard Hefner

fundraising

alumni survey

donation trends

alumni engagement

philanthropy

digital outreach

alumni relations