From Compliance to Connection: Reimagining Privacy at OSUF-Session Two Recording: Putting People First: Personalization and Privacy at OSUF

Video Transcription

Video Summary

This webinar, led by Oregon State University Foundation (OSUF) leaders, detailed their response to evolving consumer privacy laws, specifically Oregon’s new 2024 Consumer Privacy Act (OCPA). Part two of a series, the session focused on practical implementation—developing privacy policies, building a web-based Privacy and Preferences Center, and managing change across fundraising and communications teams.<br /><br />OSUF had to comply by July 2025, ensuring donors’ rights to access, correct, delete, and control the use of their data. The foundation created a sophisticated communication preferences portal enabling constituents to select communication types and sources they wanted, helping build trust and personalized engagement while also reducing unsolicited outreach.<br /><br />The team emphasized cross-department collaboration and extensive staff training to overcome anxiety around privacy restrictions. They shared fundraising best practices aligned with the law: respecting communication preferences, carefully handling sensitive data, and maintaining meaningful donor relationships by focusing on business purposes rather than assumptions.<br /><br />Though the adjacent university is exempt from OCPA, OSUF is working towards coordinated privacy best practices between the two entities. The session ended with future directions focusing on advanced personalization, data science, and adapting to an ever-evolving legal and technological landscape—including AI challenges.<br /><br />Overall, OSUF shows that privacy compliance combined with donor-centric personalization fosters trust, engagement, and sustained support.

Keywords

Oregon State University Foundation

2024 Consumer Privacy Act

Oregon privacy laws

privacy policies implementation

Privacy and Preferences Center

donor data rights

fundraising communication preferences

cross-department collaboration

privacy compliance and personalization