From Compliance to Connection: Reimagining Privacy at OSUF-Session Two Slides: Putting People First: Personalization and Privacy at OSUF

Session Two Slides: Putting People First: Personalization and Privacy at OSUF

Pdf Summary

The "Putting People First: Personalization & Privacy at the OSU Foundation" presentation on December 12, 2025, outlines the Foundation’s approach to integrating privacy and personalization in donor communications amid evolving privacy laws like Oregon’s Consumer Privacy Act (OCPA). Key points emphasize that privacy compliance is an enterprise-level risk which can offer competitive advantage by aligning privacy with donor trust and mission integrity. Cross-team collaboration and proactive privacy value-setting are critical to sustainable implementation.<br /><br />OCPA, effective July 1, 2025, applies to entities controlling data of 100,000+ Oregon consumers but exempts public bodies like OSU. It grants consumers rights such as confirming data processing, accessing and correcting their personal data, opting out of processing or selling their data, with penalties up to $7,500 per violation.<br /><br />In response, OSUF launched a Privacy & Preferences Project aiming to comply with privacy laws (OCPA, GDPR), empower constituents to personalize communication preferences, and strengthen trust. This involved assembling a cross-functional "Team Privacy," engaging external experts, stakeholder consultation, and staff training to adopt new privacy practices.<br /><br />Since May 2024, OSUF developed Azure infrastructure, a privacy center, and automation pipelines, with the initial privacy and preferences center launched in December 2024. Outcomes include delivering 87,595 emails with an above-industry-average 40% open rate, 1.4% click rate, and 22% constituent login to the privacy platform. Preference updates show modest opt-outs and requests for data deletion or reports, demonstrating engagement with new privacy features.<br /><br />Lessons stress collaboration, frequent communication, marketing adaptation, and fundraiser training on honoring communication preferences amid stricter privacy demands. The Foundation continues focusing on personalization, segmentation, and relevant content while preparing for evolving privacy regulations and challenges in maintaining and acquiring updated contact data in a privacy-conscious environment.

Keywords

OSU Foundation

Personalization

Privacy Compliance

Oregon Consumer Privacy Act

Donor Communications

Privacy & Preferences Project

Cross-functional Collaboration

Data Privacy Rights

Azure Infrastructure

Constituent Engagement