Fundraising Messages that are Right for Right Now-Fundraising Message that are Right for Right Now

Video Transcription

Video Summary

The Council for Advancement and Support of Education presents an online webinar called "Fundraising Measures that are Right for Right Now." The speakers in the webinar are Romayne Levee, the director of education strategy at Mission Minded, and Jenny Winton, a founding partner of Mission Minded. The webinar focuses on developing a fundraising messaging framework to create more compelling appeals. The speakers share case studies from two capital campaigns to demonstrate best practices in campaign communications. They emphasize the importance of powerful strategies, target audiences, and the balance of urgency, emotion, and rationale in developing fundraising messages. The speakers also discuss the current context, including the need for inclusivity, acknowledgment of the pandemic, and addressing societal issues in campaign messaging. They provide examples of messaging that effectively communicates the urgency, emotion, and rationale behind a campaign. The webinar concludes by encouraging participants to craft their own belief message for their campaign and providing resources for further guidance.

Keywords

online webinar

fundraising messaging framework

capital campaigns

campaign communications

powerful strategies

target audiences

urgency

emotion

rationale