Human-Centered Fundraising: Leveraging AI Without Being Artificial-Slides

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The presentation "Human-Centered Fundraising: Leveraging AI Without Being Artificial" by Kestrel Linder, Co-Founder & CEO of GiveCampus, focuses on integrating artificial intelligence (AI) into educational fundraising while maintaining a human-centered approach. Since 2015, GiveCampus has helped 1,500 institutions raise $7 billion.<br /><br />The agenda covers three key areas: a technical refresh on AI, how AI fits into organizations, and practical examples of AI use in schools today. AI applications discussed include predictive modeling (identifying likely donors and donation amounts), drafting personalized communications, volunteer management, event and ticketing optimization, frontline fundraising, targeted outreach, and online giving.<br /><br />AI is described as agentic, capable of acting in the real world by identifying likely donors and sending personalized emails. Leaders like Andy Jassy (Amazon), Satya Nadella (Microsoft), and Tobi Lutke (Shopify) emphasize AI's transformative role, noting significant portions of work, including coding and operational tasks, are increasingly AI-driven. They stress that proficiency with AI will be crucial for future job security.<br /><br />The presentation advocates using AI to "Increase Humanity" by elevating and upskilling human roles rather than replacing them outright. AI should be used to infill and backfill tasks, thereby allowing people to focus on higher-level activities. Metrics highlighted include a 43% reduction in donor downgrades and substantial increases in recurring gifts (28-41%).<br /><br />Attendees are encouraged to reflect on their current AI use and engage with GiveCampus’ AI tools, with an exclusive opportunity provided to try their AI agents via a QR code. Overall, the talk underscores responsible, human-centered adoption of AI to enhance educational fundraising outcomes without losing the personal touch.

Keywords

Human-Centered Fundraising

Artificial Intelligence in Education

GiveCampus

AI Predictive Modeling

Personalized Donor Communication

Volunteer Management AI

Event and Ticketing Optimization

Fundraising Automation

AI Upskilling

Educational Fundraising Metrics