Impacts of Generational Values on Advancement-Webinar Recording

Video Transcription

Video Summary

The session focused on engaging different generations in educational advancement. Case's Chase Moore kicked off the session, highlighting the need to explore generational values in advancing education strategies. Three panelists, Anita Branch-Brown, Dr. Krishan Mehta, and Carl Miller-Lugo, shared their insights on engaging diverse donor bases across generational lines. Anita highlighted the challenges faced by women's colleges like Hollins University, where older generations (Silent and Boomers) contribute the majority of donations. She emphasized the need to attract younger generations through digital strategies, despite limited resources. Krishan discussed how Toronto Metropolitan University navigated a name change sensitive to historical and cultural considerations, emphasizing the role of education in fostering inclusive engagement across generations. Carl spoke about the University of Texas, San Antonio's focus on digital engagement and assessing institutional impact to appeal to younger generations. The conversation also covered balancing traditional and digital communication, strategizing around a shifting demographic, and recognizing cultural contexts in philanthropy. Sue Cunningham concluded that meeting people where they are, without assuming generational boxes, offers exciting future opportunities for educational institutions.

Keywords

generational engagement

educational advancement

donor strategies

digital strategies

cultural considerations

inclusive engagement

philanthropy

demographic shifts

educational institutions