Introducing CASE Insights Framework for Brand and Reputation Metrics in Education-Slides

Slides

Pdf Summary

The document outlines a session hosted by the Council for Advancement and Support of Education (CASE), focused on introducing a new framework for brand and reputation metrics in education. The session aims to standardize the measurement of performance and enable benchmarking within education marketing and communication. Caroline Davis, Jane Chafer, Terry Flannery, and Jason Simon lead the session. The framework is intended to equip professionals with the tools to act strategically and champion the success of their institutions, as well as establish standards in education philanthropy and alumni engagement.<br /><br />Key goals of the session include introducing the framework, gathering input from marketing and communication professionals, and collecting examples of measures within the framework. The initiative seeks to develop a platform for data collection, choice of measures, and standardization of definitions, eventually piloting this collection process.<br /><br />The framework is organized into six broad categories of functions, with three levels of measurement: Reporting, Analysis, and Insights, aimed at building from the most basic to the most sophisticated levels of understanding. The session encourages participants to share measures they use for evaluating the effectiveness of their marketing and communication efforts, specifying which category and measurement level it fits into.<br /><br />For those interested, further information, including member benefits and how to join CASE, is available on the CASE website. CASE positions itself as a global leader in defining and disseminating competencies and standards for education professionals. The document concludes with an invitation for feedback and examples from participants to aid in the development process.

Keywords

CASE

brand metrics

reputation metrics

education marketing

benchmarking

alumni engagement

philanthropy

data collection

strategic tools

framework development