Lessons Learned about the Annual Fund During a Worldwide Crisis-Lessons Learned about the Annual Fund During a Worldwide Crisis

Lessons Learned about the Annual Fund During a Worldwide Crisis

Video Transcription

Video Summary

The video is a webinar titled "Lessons Learned About the Annual Fund During a World Wide Crisis," presented by Anthony Alonzo, President of Catapult Fundraising Inc. Anthony has over three decades of experience in direct marketing and telephone raising and has raised close to $1 billion for his clients over the past ten years. He discusses the importance of donor loyalty and letting donors make decisions about giving during a crisis. He also emphasizes the need for organizations to adapt their fundraising strategies in response to the changing landscape and discusses techniques such as virtual events, personalized emails, phone calls, and social media messaging. Anthony highlights the importance of personalized communication and storytelling in fundraising and suggests ongoing cultivation and stewardship of donors. He also encourages organizations to educate their staff and boards about successful fundraising strategies during a crisis. The webinar is provided by the Council for Advancement and Support of Education (CASE).

Keywords

webinar

Lessons Learned

Annual Fund

World Wide Crisis

Anthony Alonzo

donor loyalty

fundraising strategies

personalized communication

successful fundraising strategies