Let's Talk: University Communications + Advancement Communications-Recording

Video Transcription

Video Summary

In a discussion hosted by Jennifer Cunningham, alumni relations expert, Brian Piper and Jennifer Campbell shared insights on bridging communication gaps within university departments, particularly between advancement and university communications. Jennifer Campbell, Senior Director for Strategic Communications at Cornell, highlighted the importance of integrated communications strategies within university structures, emphasizing the need for understanding audience needs and leveraging technology efficiencies.<br /><br />Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, focused on using data insights to optimize content strategies and foster collaboration across departments. He shared initiatives like SEO workshops and content audits to enhance institutional messaging and audience engagement.<br /><br />Both speakers discussed leveraging crises to improve communication processes and underscored the value of data in assessing audience sentiment. They discussed AI's role in streamlining processes, emphasizing ethical usage. The panelists also addressed the importance of storytelling that resonates across various audiences, maintaining authenticity to strengthen trust and engagement.<br /><br />The discussion encouraged participants to engage in regular cross-departmental communications and utilize tools that support centralized excellence while allowing grassroots creativity, aiming to develop more cohesive and effective institutional communication strategies.

Keywords

university communications

integrated strategies

audience engagement

data insights

SEO workshops

content audits

AI in communication

storytelling

cross-departmental collaboration