Mailed It! Advanced Email Strategy and Writing-Slides

Slides
Pdf Summary
The "Mailed It!" workshop by Ashley Budd (Cornell University) and Dayana Kibilds (Ologie) delivers advanced strategies for effective email marketing. Centered on crafting impactful emails that engage audiences and prompt action, the workshop covers the science and psychology behind email communication, emphasizing its superior ROI—3,600% compared to social media—and preference among donors, students, and parents.<br /><br />Key takeaways include: the importance of trust in email communications, achieved through logic, empathy, and authenticity; sending the right message at the right time tailored to audience needs; and creating relevant, timely content that builds relationships, adds value, entertains, and encourages engagement. The presenters stress collaboration with stakeholders and making content creation enjoyable to produce compelling campaigns.<br /><br />Writing tactics focus on using trusted sender "from" lines that recipients recognize, crafting concise subject lines and pre-headers that clearly preview content and encourage opens, and applying simple, conversational language at roughly a 7th-grade reading level to maximize accessibility and clarity. They advocate for formatting emails for easy scanning using the F-pattern, bold highlights, and layering information in newsletters by priority.<br /><br />Calls to action should be specific, action-driven links or buttons, and emails should pass a quick "2-second test" to ensure the main message and desired action are immediately clear. Empathy is highlighted both in tone and by offering options like pausing email subscriptions rather than unsubscribing completely.<br /><br />Practical templates for single-action and newsletter emails illustrate how to structure content and reinforce calls to action effectively. The workshop concludes by directing attendees to further resources at emailbook.co, encouraging ongoing improvement in email strategy and writing.<br /><br />Overall, the workshop combines data-driven insights and creative techniques to help marketers create better, more trusted emails that engage their audiences and drive measurable results.
Keywords
email marketing
Ashley Budd
Dayana Kibilds
ROI
email communication
trust in emails
email writing tactics
calls to action
email engagement
email templates