Meet the Best of CASE District 3 - Grand Gold Winners-Recording

Video Transcription

Video Summary

The District 3 Grand Gold Highlight session celebrates notable awarded campaigns within the education sector. Hosted by CASE, the session spotlights four distinct initiatives from different institutions aiming for excellence in engagement and innovative strategy. Florida State University's (FSU) Hello FSU campaign was highlighted for its impactful integrated marketing to boost student engagement, offering resources like weekly top five lists and success tips. Auburn University presented a strategic renovation brochure for increasing philanthropic support, creatively utilizing limited printed materials supplemented by a digital approach. Ransom Everglades School introduced a unique Guess the Raider social media game to boost alumni engagement, resulting in increased followers and participation. Lastly, Guilford College creatively paralleled its fundraising efforts with March Madness, significantly increasing donations and engagement through themed videos and events. These presentations showcased innovative techniques in engaging their respective audiences and improving institutional goals through strategic communication and marketing efforts, emphasizing collaboration, creativity, and leveraging digital platforms. Each initiative demonstrated how thoughtful planning and execution could enhance the reach and impact of university campaigns.

Keywords

education campaigns

student engagement

integrated marketing

philanthropic support

social media engagement

fundraising strategies

digital platforms

strategic communication