Partnershippery! Advancement Services + Alumni Relations-Recording

Video Transcription

Video Summary

In this video, Jennifer Cunningham and Lisa English discuss the importance of collaboration between advancement services and alumni relations in utilizing data analytics for better decision-making in the higher education industry. They emphasize the need to break down silos and communicate effectively with colleagues to ensure that data is being used to its fullest potential. The speakers highlight the value of tracking alumni engagement metrics, and the role that analytics plays in driving strategic initiatives and fundraising efforts. They stress the importance of having professionals with both an alumni engagement background and a passion for data analytics to bridge the gap between the two fields. The speakers also mention the need for ongoing training and education in data analytics, and the importance of creating shared goals and language to drive successful collaborations between advancement services and alumni relations. Overall, the video emphasizes the need for a partnership between the two departments to effectively utilize data and drive decision-making in higher education institutions.

Keywords

Jennifer Cunningham

Lisa English

collaboration

advancement services

alumni relations

data analytics

decision-making

higher education industry

silos