Product ShowCASE: Giving Day Solutions-Day of Giving and Phonecast

Day of Giving and Phonecast

Pdf Summary

Community Phonecast offers an innovative, live, interactive communication tool called Phonecasts, designed to engage large audiences authentically and personally. Phonecasts combine mass communication reach with the intimacy of direct conversation, creating a genuine, accessible, and informative experience. During a Phonecast event, hundreds or thousands of alumni nationwide can interact live with key speakers—such as a university president—who answer pre-screened live voice questions. Participants can also respond to poll questions via phone keypads, enabling real-time data collection useful for follow-up and segmentation.<br /><br />Phonecasts generate immediately shareable audio clips for social media, enhancing visibility and engagement, and provide clients with MP3 recordings and detailed participation data. Institutions using Phonecasts have seen significant positive outcomes: Gustavus Adolphus increased gifts by 59% at fiscal year-end; University of Minnesota engaged tens of thousands across two events; Antioch College raised $10,000 during its first Phonecast; Macalester College identified over 200 previously inactive donors; and University of Maryland used Phonecasts to energize a large regional campaign.<br /><br />Specifically for Days of Giving (DoG), Phonecasts help build excitement, reach broad audiences, deliver simultaneous content across phone and social media, and enable immediate sharing via text and web links. They allow real-time engagement aligned with DoG messaging through Q&A and polling, fostering segmentation and personalized follow-up. Phonecast content can be repurposed instantly or archived, and the channel integrates effortlessly with existing DoG tactics like emails and social media posts, maximizing ROI with minimal extra effort.<br /><br />In summary, Phonecasts are a powerful tool to enhance engagement, build loyalty, and deepen connections during extensive fundraising campaigns such as Days of Giving.

Keywords

Phonecasts

live interactive communication

alumni engagement

real-time polling

voice Q&A

fundraising campaigns

Days of Giving

social media audio clips

donor segmentation

university fundraising