Product ShowCASE: Giving Day Solutions-GiveCampus + Chatham Hall Case Study

GiveCampus + Chatham Hall Case Study

Pdf Summary

Chatham Hall, a girls’ boarding school in Virginia, experienced a remarkable 300% year-over-year increase in online fundraising after switching to the GiveCampus platform. Prior to this change, their six-person advancement team faced challenges with outdated donation forms and limited payment options, which hindered donor engagement, especially among younger constituents who preferred digital wallets like Venmo and Apple Pay. Their Giving Day, traditionally held on GivingTuesday, generated about $37,000 from 345 donors but had plateaued in growth.<br /><br />In June 2024, Chatham Hall transitioned to GiveCampus, benefiting from its modern tools and streamlined onboarding. They shifted their annual Giving Day to Charter Day, a meaningful school celebration, adding authenticity and focus to fundraising efforts. The team enhanced donor engagement by creating customized giving forms with branded visuals, storytelling, and suggested gift amounts linked to donor societies. They actively recruited volunteers and challenged donors through personal outreach and matching gift challenges.<br /><br />On Charter Day 2025, the school raised over $105,000 from 500 donors—a nearly threefold increase in funds and a 45% rise in participation compared to the previous year. Multiple matching challenges contributed more than $39,000, and 17 new recurring gifts were initiated. This success extended beyond the event, with online giving growing from under 2% to 12% of total funds, and nearly 15% of online gifts being made via digital wallets. Special events like Family Day and Reunions also became successful giving opportunities.<br /><br />Additionally, GiveCampus improved operational efficiency by integrating with Raiser’s Edge NXT, automating gift processing, and providing customizable reporting for different stakeholders. The team credits a combination of innovative strategy, leadership, and technology for transforming Giving Day into a dynamic community-building event that boosted engagement and fundraising results significantly.

Keywords

Chatham Hall

GiveCampus

online fundraising

Giving Day

digital wallets

donor engagement

matching gift challenges

Raiser's Edge NXT integration

customized giving forms

Charter Day