Product ShowCASE: Giving Day Solutions-Outreach Overview

Outreach Overview

Pdf Summary

GiveCampus Outreach is an integrated communication tool designed to streamline and personalize donor engagement by enabling users to create, segment, and send targeted emails, texts, and personalized videos—all within the GiveCampus platform. It features a user-friendly interface with rich media editors and pre-built templates aligned with institutional branding, allowing quick creation of professional outreach materials.<br /><br />The platform leverages generative AI to draft compelling messages such as invitations, appeals, thank-yous, and updates based on existing campaign and event data. Users can define tone and communication channels (email or texting) to tailor messaging appropriately. Recipient lists can be uploaded, generated from pre-built segments, or custom-built using an intuitive segment builder with conditional logic, enabling precise targeting and easy exclusion of recent donors.<br /><br />AI-powered predictive modeling enhances outreach effectiveness by highlighting donors with high potential for recurring gifts, advocacy, or leadership-level giving. Smart segments facilitate focused solicitation efforts by identifying these key constituencies. Outreach personalization is further enhanced through features like unique tracking links, autofill, and integration of GC Videos, all enriched by readily available campaign and event data within GiveCampus.<br /><br />By centralizing fundraising outreach within a single platform, GiveCampus Outreach eliminates the need for multiple tools, simplifying workflow and data management. It allows fundraisers to engage constituents directly where they manage giving and event activities, increasing efficiency and impact without extra administrative overhead. Overall, GC Outreach offers a seamless, scalable solution to build and send highly personalized, on-brand multi-channel communications that deepen donor relationships and boost fundraising results.

Keywords

GiveCampus Outreach

donor engagement

personalized communication

generative AI

email marketing

text messaging

predictive modeling

fundraising automation

multi-channel outreach

campaign segmentation