Quick Studies for Community Colleges-Building Trust-Based Relationships with Community College Donors

Building Trust-Based Relationships with Community College Donors

Video Transcription

Video Summary

In this video, Meredith Schneider and Anthony Heaven, senior consultants at Graham Pelton, discuss the importance of building trust-based relationships with community college donors. They highlight the significant increase in giving to community colleges and the growing focus on them for workforce development. The presenters emphasize that trust is essential for all relationships and that it increases the momentum and sustainability of donor relationships. They provide definitions of trust and discuss key words associated with trust, such as reliability and foundation. The presenters explore the difference between trust and manipulation, highlighting the importance of a win-win strategy. They also discuss the impact of trust on performance, morale, and productivity. The video concludes with a focus on practical strategies and skills to build trust, including active listening, empathy, asking high-value questions, and demonstrating vulnerability and integrity. The presenters stress the ongoing nature of trust-building and the need for continuous improvement. The video provides resources for further exploration of trust-building.

Keywords

trust-based relationships

community college donors

workforce development

reliability

win-win strategy

continuous improvement