Quick Studies for Community Colleges-Six Steps to Get that All Important Second Gift

Video Transcription

Video Summary

In this video, Sue and Ron Rescigno from Rescignos Fundraising Professionals discuss the importance of obtaining a second gift from donors and how to build long-term relationships with them. They emphasize the need for effective communication and stewardship tactics to increase donor retention rates and the lifetime value of donors. The Rescignos team offers services such as fundraising consultation, copywriting, graphic design, data analytics, and donor communication. They advise organizations to have a clear gift strategy that includes prompt acknowledgment, reporting back on the impact of the gift, and making a second ask within the first three months. They stress the significance of expressing gratitude and building trust with donors. They encourage personalization in communications, using various channels like newsletters, videos, and events to engage donors. The video concludes with their contact information and an invitation to attend the Community College Conference in Palm Springs.

Keywords

donor retention rates

long-term relationships

effective communication

stewardship tactics

fundraising consultation

copywriting