Quick Studies for Independent Schools-A Crash Course in Independent School Marketing

Video Transcription

Video Summary

In this video, Kraig Doremus, the Associate Director of Marketing and Communications at Swift School in Roswell, Georgia, provides a crash course on independent school marketing. He introduces Swift School, which serves students in first through eighth grade with dyslexia or related learning differences. Doremus discusses the importance of branding, explaining that it goes beyond just a logo and tagline, and involves creating a strong perception and experience of the school. He also covers how to effectively market a school using social media platforms like Facebook and Instagram, emphasizing the importance of showcasing campus life, academics, and testimonials from alumni and current families. Doremus highlights the need for a user-friendly website that acts as an inquiry magnet and guides prospective families through the admissions process. He also touches on email marketing strategies to increase open and click-through rates. Doremus concludes by offering his contact information for further discussions on independent school marketing.

Keywords

independent school marketing

Swift School

dyslexia

branding

social media marketing

user-friendly website