Quick Studies for Independent Schools-Essential Elements of (Campaign) Fundraising Success

Video Transcription

Video Summary

In this video, Liz Farr, Senior Vice President of Grenzebach, Glier & Associates (GG&A), discusses the essential elements of fundraising success, particularly in the context of a campaign. She details eight key elements: a positive institutional image and reputation, institutional leadership that champions philanthropic priorities, compelling fundraising priorities approved by the board, a strong case for support, a capable and well-resourced fundraising program, volunteer leaders who contribute gifts and time, a sufficient donor base, and reasonable timing. Farr emphasizes the importance of a positive institutional image, noting that donors are more likely to support successful organizations. She also highlights the crucial role of institutional leadership, particularly the head of school, in creating a vision, articulating priorities, and personally engaging with donors. Farr asserts that clear and compelling fundraising priorities, backed by a well-reasoned case for support, are essential for effective fundraising. She recommends focusing on donor-centric rationales and articulating the impact of their gifts. A capable fundraising program, guided by a strategic plan and employing best practices, is instrumental in achieving successful fundraising outcomes. Farr stresses the value of utilizing volunteers, specifically board members, who can lead by example and actively engage in fundraising efforts. She acknowledges the finite nature of the donor pool and encourages data-driven prospect management to maximize its potential. Ultimately, Farr highlights the importance of maintaining fundraising efforts during challenging times, suggesting that continued fundraising is often more successful than pausing during crises. She concludes by inviting viewers to assess their school's standing in each of these essential elements and offers her contact information for further discussion.

Keywords

fundraising success

campaign

institutional image

institutional leadership

fundraising priorities

case for support