Quick Studies for Independent Schools-Positioning Your Small Communications Team for Success

Video Transcription

Video Summary

In this video, Aisha, the Director of Communication at Hackley School in Tarrytown, New York, discusses how to position your small communications team for success. She emphasizes the importance of communication strategies and provides insights into three key categories: the Communications Audit, laying the groundwork for the communications plan, and leading with empathy. Aisha advises conducting a comprehensive audit to assess existing resources, strengths, and areas for improvement. The next step is to create a communications plan that includes a SWOT analysis, clear goals, target audiences, messages, tactics, timeline, and budget. Aisha highlights the significance of empathetic leadership, as empathy builds trust, enhances communication, and motivates employees. She explains that leading with empathy involves listening, understanding, advocating for career growth, looking out for well-being, and communicating transparently and kindly. Aisha concludes by offering additional resources for further exploration and invites viewers to connect with her on LinkedIn.

Keywords

communication strategies

communications audit

communications plan

leading with empathy

small communications team