Quick Studies for Independent Schools-Quick Study on Independent School Crisis Communication

Video Transcription

Video Summary

In this video, Jan Abernathy, Chief Communications Officer at the Browning School, discusses crisis communications in independent schools. She emphasizes the increasing importance of crisis communications in today's age of social media and quick information sharing. Abernathy shares her background in school communications, media, and board leadership, which has contributed to her expertise in crisis management. She encourages viewers not to feel intimidated by crises and offers specific skills and tips to handle them effectively. She discusses various types of crises that independent schools may face, including child sexual abuse, accidents, sudden departures of senior leaders, equity and inclusion issues, and financial downturns. Abernathy highlights the importance of knowing your school, your market, and the wider world when handling crises. She emphasizes the need for empathy, preparedness, transparency, and research in crisis communications. Abernathy concludes by affirming that crises are manageable and offers her contact information for further discussion.

Keywords

crisis communications

independent schools

social media

crisis management

preparedness

transparency