Quick Studies for Independent Schools-Ten Ways to Increase Email Open Rates

Video Transcription

Video Summary

In this webinar, Fiona Ross, Director of Development at Giggleswick School, shares tips on how to increase email open rates. She emphasizes the importance of understanding the purpose of each email and whether it is the best medium to convey the information. Ross advises being clear about what you want from the recipient and making it easy for them to respond. She recommends focusing on the subject line, keeping it brief and informative, and using pre-header text to increase appeal. Ross suggests sending emails from personal accounts to bypass spam filters and build trust. Timing is also crucial, with Tuesdays and Thursdays being popular days to send emails. She advises avoiding lengthiness and attachments, using links instead. Ross encourages tracking statistics like click-through rates and replies to gauge engagement. It is important not to bombard recipients with excessive emails and to avoid mistakes by setting a delay on sending. Overall, there is no magical formula for email open rates, but these tips can help in breaking through the noise in the crowded digital space.

Keywords

email open rates

purpose of each email

subject line

pre-header text

personal accounts