Quick Studies for Independent Schools-The Key to Maximizing Giving Days: Students

Video Transcription

Video Summary

In this video, Danielle Hladky, the director of communications and marketing at Calvert Hall College High School, discusses how they have successfully organized their Giving Day event, called All Day Hall Day. She shares that they raised $466,167 this year, an increase of 480% from their first year, with an average donation increase of 76% to $327.83. They also saw over 100,000 social media engagements and over 36,000 video views. Hladky explains that their secret sauce is having 24 hours of content and events on campus. She also emphasizes the importance of building relationships with students, alumni, and parents to encourage participation. Hladky suggests planning early, promoting events in advance, and engaging families and the community through social media and personalized emails. She concludes by encouraging others to tell their school's story and engage students in order to maximize their own Giving Day success.

Keywords

Giving Day

All Day Hall Day

fundraising

donations

social media engagement

video views