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Quite the Pair: Gift Officers and Donor Engagement ...
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The document outlines a collaborative presentation focusing on innovating through partnerships in donor engagement and gift officer roles at MIT and Miami University in Ohio. The presenters include senior directors and officers from both institutions who provide insights into successful fundraising and donor relationships.<br /><br />MIT's section highlights its notable fundraising achievements, including a $24.6 billion endowment and $567 million in gifts and pledges. The institution underscores its strategic approaches to resource development and personalized stewardship, which help build lasting donor relationships. A specific donor’s significant $22 million gift is detailed, showcasing how it supports multiple departments, underscoring the importance of strong stewardship in maintaining donor engagement.<br /><br />Miami University emphasizes its goal of providing personalized donor experiences through strategic partnership, with a focus on a $1 billion fundraising campaign, of which $755 million has been raised. The document shares detailed donor stories demonstrating successful strategies for donor cultivation and re-engagement. "Donor A" is a male alumnus who, after personal engagement, became a significant contributor to scholarships. "Donor B" is a female alumna whose relationship with the university was re-established through strategic engagement after a negative experience disrupted her prior commitment.<br /><br />The document stresses the importance of individualized stewardship, celebrating milestone achievements, and repairing relationships to ensure continued support. Both institutions utilize personalized engagements, such as customized impact updates and celebratory events, to enhance donor relationships.<br /><br />Overall, the document illustrates how thoughtful, personalized approaches in donor engagement and stewardship can lead to substantial financial support and long-term donor relationships, highlighting successful practices for universities aiming to achieve ambitious fundraising goals.
Keywords
donor engagement
fundraising
MIT
Miami University
stewardship
partnerships
personalized experiences
donor relationships
resource development
endowment
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