Reimagining Event Strategy to Deepen Donor Engagement: A University of Maryland Medicine Case Study-Recording

Video Transcription

Video Summary

The webinar presented by the University of Maryland Medicine and iFolio explored reimagining event strategy to deepen donor engagement through modern digital tools. Traditional event marketing methods like paper invites and manual RSVP tracking were inefficient and lacked measurable results. The team sought a user-friendly, flexible platform offering rich digital experiences, real-time analytics, and automation. They chose iFolio, an integrated marketing cloud platform featuring drag-and-drop content building, customizable templates, and seamless integration with other tools. iFolio enabled creation of immersive event hubs housing invitations, programs, bios, maps, and post-event materials all in one place.<br /><br />This approach improved communication workflow, reduced costs, and increased event attendance by allowing personalized, visually rich digital invites with automated reminders via email and text. Real-time analytics offered insights on recipient engagement like who opened invites and spent time on videos, aiding targeted follow-ups and future strategy. The platform also supported easy updates for last-minute changes, multiple registration paths, sponsor highlights, and post-event photo sharing. While still measuring donation impact, the team noted enhanced donor experience and operational efficiency. Attendees were encouraged to leverage digital transformation to modernize event marketing, foster deeper donor connections, and drive measurable outcomes through platforms like iFolio.

Keywords

University of Maryland Medicine

iFolio

event strategy

donor engagement

digital tools

marketing cloud platform

real-time analytics

automated reminders

digital transformation