Road Map to Advancement-Panel Discussion and Q&A

Video Transcription

Video Summary

In the video, four panelists discuss various topics related to advancement in higher education. The panelists include Mark Schroeder, a senior volunteer with CASE, who has a diverse background in marketing and communications. Jimmy Buck, the chief advancement officer at Deakin University, who has extensive experience in fundraising and alumni relations. Liza Boffin-Yordanov, the chief development officer at Nanyang Technological University, who leads the university's development team. And Joanna Watts, the director of operations at the University of Melbourne, who has over 25 years of experience in the higher education sector. The panelists discuss misconceptions about their areas of work, the importance of managing relationships in the workplace, effective communication with stakeholders, and how to prepare for donor asks. They emphasize the importance of building relationships with donors and prospects before making an ask, and highlight the need for genuine interest and personalized approaches. The panelists also touch on the significance of data in advancement work, encouraging professionals to understand and use data effectively to inform their strategies. Additionally, they discuss ways to engage alumni and donors, particularly those in the over 55 age bracket who may be less digitally literate. Suggestions include handwritten cards, personalized communication, and finding alternative methods of engagement that cater to individual preferences and comfort levels. Overall, the panelists provide valuable insights and advice for professionals working in the advancement field.

Keywords

advancement

higher education

communication

donor asks

data

engaging alumni

personalized approaches