Road Map to Advancement-The Dynamic World of Advancement

Video Transcription

Video Summary

The video is a presentation by Heather Hamilton, the Executive Director of CASE Asia Pacific. She introduces the concept of advancement and its various disciplines, such as fundraising, alumni relations, marketing communications, and advancement services. Hamilton emphasizes the importance of an integrated advancement model that brings these disciplines together to support the mission and goals of an institution. She discusses the challenges of navigating tensions between development and alumni relations teams and stresses the need for collaboration and shared goals. Hamilton also highlights the importance of digital engagement, especially with younger generations, and mentions the use of platforms like Toucan Tech for alumni engagement. She concludes by discussing key trends in advancement, including the acceleration of digital first practices and the focus on diversity, equity, and inclusion. Hamilton encourages viewers to stay updated on advancements in the field and leverage resources provided by CASE, such as checklists and surveys.

Keywords

advancement

fundraising

alumni relations

marketing communications

integration

collaboration

digital engagement

Toucan Tech

diversity