Road Map to Advancement-Communications in Advancement

Video Transcription

Video Summary

In this video, Mark Schroeder, Development Strategist at the University of Queensland, discusses the importance of effective communication in advancement. He shares lessons and strategies for communicating with alumni, including the need to provide genuine value to alumni and the importance of knowing your audience. He advises segmenting communications based on factors such as age, gender, degree, location, and donor status. Mark also emphasizes the importance of reliable contact data and highlights the limitations of postal addresses and lifelong student addresses. He then discusses the need to focus on impact rather than the institution in philanthropic messaging and provides tips for effective philanthropic communication. Mark also discusses different communication platforms, including social media and email newsletters, and emphasizes the need for analytics to track results and experiment with content. Finally, he highlights the importance of privacy and communication preferences, as well as offering seven fast tips for effective communication.

Keywords

effective communication

alumni engagement

audience segmentation

philanthropic messaging

contact data management

communication analytics