Road Map to Advancement-Philanthropy 101

Video Transcription

Video Summary

In this video, Liza Gofen-Yordanoff, Chief Development Officer at Nanyang Technological University (NTU), discusses philanthropy and fundraising. She talks about the importance of understanding the philanthropic landscape, including tax implications that impact giving. Liza highlights that in the US, religion and education are the top two areas where people give, and similar patterns are seen in Singapore.<br /><br />Liza provides an overview of NTU and its mission, emphasizing the importance of knowing the stories and achievements of the institution to effectively engage donors. She encourages fundraisers to join professional organizations like CASE for networking and learning opportunities. Liza advises fundraisers to find a mission that resonates with them personally and enables them to contribute in a unique way.<br /><br />She discusses the various strategies and vehicles employed in fundraising, such as annual giving, major gifts, deferred gifts, grants, and corporate partnerships. Liza emphasizes the significance of establishing personal relationships with board members and volunteers.<br /><br />Liza also shares examples and success metrics from NTU's annual giving program, noting the importance of alumni giving and providing support to graduating students. She emphasizes the need for clear policies and procedures, as well as a diverse mix of fundraising channels, including traditional print and digital platforms.<br /><br />In conclusion, Liza stresses the individuality of fundraising approaches and encourages fundraisers to leverage multiple platforms and strategies to maximize success. She welcomes further engagement and discussion on the topic.

Keywords

philanthropy

fundraising

Nanyang Technological University

annual giving

major gifts

alumni giving

corporate partnerships