SMRS UMF Online May 2026-Recording

Video Transcription

Video Summary

The session introduced employer branding and EVP development through two case studies: Rolls-Royce SMR and the Lego Group. Michelle Amos opened the webinar and welcomed the speakers, thanking sponsors and setting up the discussion.<br /><br />Sarah from SMRS explained how the agency helps organisations define and communicate their culture, values, purpose, and employer value propositions to attract and retain talent. Martin Stubbs from Rolls-Royce SMR described the company’s mission to deliver small modular nuclear reactors, its relationship with Rolls-Royce PLC, and the challenge of being clearly understood in the talent market. He highlighted the need to “own” the employer brand, use data-driven research, and improve candidate clarity, especially around confusion with the parent brand and the need to diversify the workforce. He also stressed stakeholder management, internal alignment, and building a brand that supports long-term recruitment, retention, and international growth.<br /><br />Charlotte Peacock then presented Lego’s employer brand journey, showing how even a globally loved brand must continually evolve its employer brand. She outlined the development and refresh of “Just Imagine,” including research, creative evolution, ambassador-led social campaigns, internal advocacy, localised content for different markets, and a redesigned careers site. Both case studies showed that strong employer branding is ongoing, evidence-based, and closely tied to business goals.

Keywords

employer branding

EVP development

Rolls-Royce SMR

Lego Group

talent attraction

candidate clarity

internal alignment

data-driven research

careers site