Storytelling and Community Building in a Virtual World-Storytelling and Community Building in a Virtual World

Video Transcription

Video Summary

The video features Marion Couzons, Director of Institutional Advancement, and Katherine Murphy, Donor Relations and Reunion Coordinator, from Foxcroft School. They discuss a program they implemented called Celebration Days in response to the COVID-19 pandemic. The program aimed to engage and connect with their constituents, which included alumnae, parents, and students. The school decided to create a series of themed days, such as a day of service, learning, wellness, and a day of celebration and giving. They used various digital platforms, including social media, email, and a dedicated landing page on their website, to share stories and engage with their community. The school saw increased engagement across social media platforms throughout the program. They also managed to cultivate new donors and open doors for giving. The program allowed them to strengthen relationships and provide a sense of connection during a challenging time. They created a community quilt to showcase the stories and achievements shared during the program. The success of the program led the school to continue celebrating the stories of their community and inspiring connections.

Keywords

Celebration Days

COVID-19 pandemic

engagement

digital platforms

community

donors