Strategic Alumni Fundraising for Community Colleges-Recording

Video Transcription

Video Summary

The webinar focused on strategies for engaging community college alumni and enhancing fundraising efforts. Meg Natter, the CASE Director of Community Colleges and Foundations, introduced the session, emphasizing the importance of strategic alumni fundraising. The panel included Allison Dolan-Wilson, Dr. Chris Downing, and Diana Pollard, who shared insights from their respective institutions.<br /><br />The discussion covered the definition of alumni for community colleges, strategies for alumni engagement, and the differences between community colleges and four-year institutions in terms of fundraising. Panelists highlighted the importance of communication, networking events, and leveraging technology, such as Razor's Edge, for managing alumni data. The session also addressed the challenge of connecting with both degree and non-degree alumni, focusing on building relationships before making financial asks.<br /><br />Chris Downing shared insights into the innovative approach of employer-based alumni councils, which provide networking opportunities for alumni at their workplaces and enhance community ties. This method not only fosters alumni engagement but also benefits employers by helping build a sense of community and connection among employees.<br /><br />In terms of data management, the panelists discussed various tools and approaches, such as utilizing survey data and LinkedIn-based services like LiveAlumni to identify alumni and understand their professional trajectories. The session concluded with a Q&A, where attendees were encouraged to prioritize communication and engagement with alumni, celebrate their achievements, and continuously evaluate and improve strategies for alumni involvement and giving.

Keywords

alumni engagement

community colleges

fundraising strategies

networking events

Razor's Edge

employer-based councils

data management

LiveAlumni

alumni relationships

alumni involvement