Summer Institute for Advancement Services Pre-Institute Sessions-Affinity Based Engagement to Giving

Affinity Based Engagement to Giving_T. Jackson

Pdf Summary

This document discusses the concept of affinity engagement for increased giving. It defines affinity as a natural liking or sympathy for someone or something, and suggests that affinity groups can be formed based on characteristics such as class cohorts, ethnic or racial identities, young alumni, LGBTQ identities, and more.<br /><br />The document provides examples of successful affinity groups, such as Dartmouth DGALA, Smith Reunion Teas, LinkedIn possibilities, and faculty partners. It emphasizes the importance of grassroots programming and connecting with stakeholders in multiple ways.<br /><br />The document then mentions various teams and programs that can be involved in affinity engagement, including Team 1, Team 2, Team 3, and others. It encourages these teams to think about what they hope to accomplish, who they are trying to serve, and how they will measure success. It also asks if there are other stakeholders whose buy-in would be helpful, and if the program can easily be discontinued if necessary.<br /><br />In conclusion, the document prompts the reader to consider the questions raised throughout the document and asks if they found the information helpful or have any ideas to take away.

Keywords

affinity engagement

increased giving

affinity groups

class cohorts

ethnic or racial identities

young alumni

LGBTQ identities

grassroots programming

measuring success

stakeholders