Summer Institute for Advancement Services Pre-Institute Sessions-Campaign Communications Narrative

Campaign Communications Narrative

Pdf Summary

The document is a transcript of a session on campaign communications. The speaker emphasizes the importance of reaching an audience on both an emotional and intellectual level. They discuss the challenges of campaign communications and how they successfully convinced a vice president of their qualifications despite having no experience in the role. The speaker criticizes previous campaign communications for being filled with hype and empty words, and highlights the need for candor and compelling content to engage donors. They provide examples of effective campaign communications that focused on the personal stories and perspectives of donors. The speaker also discusses the importance of understanding and collaborating with fundraisers to create successful campaign communications. They provide a brief overview of a communications plan for the leadership or quiet phase of a campaign and showcase examples of various communication pieces, such as briefs, invitations, and resource books. The speaker concludes by highlighting the benefits of campaigns and how they can raise money, raise consciousness, and raise the skills of those involved in campaign communications.

Keywords

campaign communications

emotional appeal

intellectual appeal

donor engagement

compelling content

collaboration with fundraisers

communications plan

leadership phase

communication pieces

fundraising benefits