Summer Institute for Advancement Services Pre-Institute Sessions-Campaign Communications Slides

Campaign Communications Slides

Pdf Summary

The document outlines a campaign communications plan for a fundraising campaign. The plan is divided into four stages: pre-announcement, announcement, public, and wrap-up. <br /><br />In the pre-announcement stage, the plan includes fortifying gift officers with tools across platforms to engage high-capacity donors and instilling the concept of "Connected Midd" in the minds of donors. The plan also includes creating a print version and web version of the case for support, with the web version being adapted for digital capabilities and featuring storytelling about "Connected Middlebury". Films will be created, including one featuring executive-to-executive perspectives from trustees and the president, as well as leadoff films per pillar. Briefs will be created for key priorities and gift opportunities, and a protocol will be established to highlight examples of philanthropy and volunteerism throughout the campaign.<br /><br />In the announcement stage, the plan includes exclusive dinners, solicitation materials such as a case statement and giving opportunities brochure, and the creation of a visual identity for the campaign. Resources, such as a cheat sheet on priorities and training manuals, will also be provided.<br /><br />In the public stage, the plan includes integrating the campaign into the annual fund, creating a campaign newsletter, producing event collateral, and developing recognition pieces. The plan also includes the publication of a final report and hosting a recognition event for donors, volunteers, and staff.<br /><br />In the wrap-up stage, the plan includes evaluating key communications from the campaign and producing an insider's report.

Keywords

campaign communications plan

fundraising campaign

pre-announcement stage

announcement stage

public stage

wrap-up stage

Connected Midd

philanthropy

donors

volunteers